Downtown Newberg Parking Study

What is the Downtown Newberg Parking Study?

In 2023, the Downtown Newberg Parking Study and Management Plan evaluated the downtown parking system which included conducting a parking inventory and parking utilization study. The project review the use and access characteristics of the on- and off-street parking supplies in downtown Newberg. The study built on the foundation created by the Strategic Parking Management Plan (2016) and provided strategies to improve the efficiency of the City’s parking system in order to provide an updated platform for decision-making and future growth in the downtown Newberg area.

The Downtown Newberg Parking Study was managed by the City’s Community Development Department and collaborated with key stakeholders including the Newberg Downtown Coalition, Chehalem Valley Chamber of Commerce, and Taste Newberg as project partners. In March 2023, the City selected a consultant team consisting of Studio Davis PDX and Quality Counts to lead technical aspects the project.

What did the Downtown Newberg Parking Study do? 

The project studied Newberg’s downtown parking system to provide information about the downtown areas parking assets, challenges, and opportunities for improvement. The project:

• Conducted an inventory of the entire supply of on- and off-street public parking in downtown Newberg;
• Generated peak-season parking demand projections occurring seasonally between June and September;
• Conducted a community open house regarding study methods and finings and to receive community input;
• Created a report containing an inventory of the supply of on- and off-street parking, parking utilization findings, peak-season parking demand projects, and recommendation on parking management strategies including wayfinding, enforcement, economic development, and public education strategies; and
• Created a public brochure or flyer summarizing the study report and its findings;

What part of Newberg is included in the Downtown Newberg Parking Study?

Click to see the Parking Study Area Map. The Downtown Newberg Parking Study conducted an inventory and study of parking activity located in the City of Newberg's downtown area as shown in the Parking Area Study Map.

What is the Downtown Newberg Parking Study Timeline?

• Project Initiation (March 2023) - COMPLETED
  • Project Kickoff Meeting 
  • Project Coordination with City and Consultant
• Stakeholder Involvement (April/May 2023) - COMPLETED
  • Stakeholder "Walk & Talk" Meeting in Downtown Newberg 
  • Community Open House 
• Data Collection (April 2023) - COMPLETED
  • Consultant team conducts inventory of on- and off-street parking in Downtown Newberg 
  • Weekday parking occupancy data collection (April 13, 2023)
  • Weekend parking occupancy data collection (April 15, 2023) 
• Data Analysis and Deliverables (May 2023) - COMPLETED
  • Consultant team conducts data analysis, GIS analysis, and peak season forecast interpretation 
  • Public brochure created to summarize findings 
  • Final study report and parking plan created 
• Project Completion (June-August 2023) - COMPLETED
  • Final report and plan were presented to public and City Council. The project deliverables were presented to the Newberg City Council on August 7, 2023. 

Where Can I Learn More?

Additional materials related to the project are located at the bottom of this webpage under Attachments. Interested parties can also reach out to the City’s Community Development Department for more information at 503-537-1240 or planning@newbergoregon.gov.